Motimahals ready to eat packaged foods

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“Moti Mahal’s Ready to Eat” products have been prepared with a unique food processing technology with a shelf life of 12 months from the date of manufacture. “the Ready to Eat market is worth INR 800 mn and shows huge potential for growth given the large consumer base . Moreover, this kind of initiative apart from the convenience factor also helps introduce traditional cuisine of the North to other parts of the country.

There  has been a significant development in the ready to eat  technology. Initially , the Ready to eat products were being packed in tin boxes but today due to  modernization  the tins have been taken over  by microveable retord pouches with a shelf line of 12 months. The technology being used today is DFRL/ DRDO  a technology developed by NASA , which  processes the food under extreme temperature and pressure in a retord machine .The processes has become highly , mechanized ensuring highest safety and hygiene standards .

Our RTE range offers hygienically prepared food that uses the best quality ingredients in a state-of-the art processing plant” said Mr. Monish Gujral, CMD Moti Mahal Delux Tandoori Trail. “We are sure that our Ready To Eat products would be a huge success as extensive market and consumer research was undertaken prior to the launch to ensure that we have the right product at the right price point”   he added.

Women today, have very little time to involve in regular household chores like cooking. This factor is predominantly driving the growth of convenience foods such as RTE in India. With the increasing involvement of women in India’s labour force the Indian RTE foods market size is poised to double by 2014. There is huge demand of such products by the students studying abroad  and in the holiday season when  there is outbound tourism , people  do have a trend to carry ready to eat with them .

First chef from India to be invited to Le cordon Bleu to demonstrate in Paris. Monish is credited with the trailblazing turn-around of Moti Mahal, from being a small but iconic presence in Delhi, to becoming a multi-national corporation that is well on its way to defining how the world eats Indian food. A traditionalist, Monish has remained true to the signature dishes that made Moti Mahal a legend, while reinventing the dining experience into one that is exciting and avant garde to suit modern sensibilities.

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